Product Design Agency BERG To Become BERG Cloud, An Internet Of Things Startup

Globally-known London-based product and design consultancy Berg has become best known for its work with major tech companies such as Apple and Twitter, as well as it's now famous "Little Printer" design which captured the collective imagination of the tech world last year. The tiny device that could print out any kind of information you wanted from the web became a physical manifestation of how web services might interface with the 'real world'. But it turns out that the Little Printer set BERG's founders' minds racing towards a new strategy - the ultimate pivot from the agency/client model to becoming a product-based startup with a cloud platform. BERG London is poised to become Berg Cloud, described as a 'nervous system for connected products' built to run at scale'. As an example of this platform running, BERG has produced a "Twitter Clock", being presented in London today to advertising agencies that work with Twitter, which can be programmed to make three birds appear indicating Retweets of an account or other similar alerts.

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